Based in Hong Kong SAR

Growth Engineer & System Architect

Helping businesses grow through modern web technology and data-driven SEO.

Currently Co-founder at Fuuffy and exploring the intersection of AI, SEO, and logistics.

By the numbers

With more than a decade of experience, I've bridged the gap between technical engineering and creative art direction. From increasing user engagement by 40% to leading R&D initiatives, my work is driven by measurable impact.

Engineering & Cloud

React & Next.jsNode.jsAWSDockerNginxDevOpsFlutterMobile App DevCloud InfrastructureWeb Development

AI & Innovation

AI AutomationvLLMLangChainR&DLogistics TechTechnical Support

Strategy & Growth

SEODigital MarketingContent StrategyProduct ManagementEntrepreneurship

Design & Education

UI/UXDesign ThinkingUser Experience DesignAdult EducationCurriculum Development
10+Years ExperienceFull-stack development & Design
40%Engagement IncreaseThrough ML-powered recommendations
GrowthEngineerTechnical & Content Strategy
R&DInnovation LeadProduct Research & Strategy

Experience

My professional journey in software engineering and design.

Product Development Specialist

Fuuffy
Mar 2021 - Present

Test, analyse and change Fuuffy's online platform so it is optimised for search engines.

SEOPlatform Optimization

Research Development Lead

Bhiner Technologies Limited
Jan 2015 - Present

Leading research and development initiatives for product innovation.

R&DProduct R&D

Lecturer (UI / UX + IT)

Hong Kong Design Institute (HKDI)
Jul 2021 - Jul 2023

Teaching UI/UX design and information technologies to adult learners.

Adult EducationUI/UX

Senior Web Designer & Developer

Self-employed
2013 - May 2015

Freelance web design and development projects.

Web DesignDevelopment

Frontend Web Developer

Overnight Studio
Sep 2011 - Jan 2013

Frontend development for various client projects.

FrontendWeb Development

Featured Projects

Selected works and contributions.

Fuuffy.com

Co-founder

Co-founded and developed a leading logistics platform. Led the technical strategy, platform optimization, and SEO initiatives to drive organic growth and user acquisition.

Co-founderPlatform DevSEO Strategy

HKIC

Lead Technical Vendor

Architected and developed the official digital infrastructure for the Hong Kong Investment Corporation (HKIC), ensuring a robust and scalable platform.

InfrastructureArchitectureDevelopment

UFM Design

Digital Marketing Consultant

Provided expert digital marketing consultancy, optimizing online presence and implementing data-driven strategies to enhance brand visibility and lead generation.

ConsultancyDigital MarketingGrowth

Hyggspa

Digital Marketing & SEO Consultant

Delivered comprehensive SEO and digital marketing solutions for the wellness sector, improving search rankings and driving targeted traffic.

SEODigital MarketingWellness

HealthLab.hk

Chief Technical Consultant

Leading the technical strategy and SEO optimization for a professional health information platform in Hong Kong, ensuring authoritative and scientific health guidance.

Technical StrategySEOHealth Tech

Import Refusal

Founder & Developer

Built a comprehensive FDA Import Refusal Database with 500,000+ records from 2001 to present. Enables searching firms, violations, and regulatory actions across 207 countries.

Full-Stack DevData PlatformRegulatory Tech

Hong Kong Open Map

Founder & Developer

An open-source geospatial platform providing accessible mapping and data visualization tools for Hong Kong. Enables community-driven mapping and geographic data analysis.

Open SourceGeospatialCommunity